New Ad for Zesty Offends One Million Mothers
Did the latest advertisement for Kraft Food’s salad dressing ‘Zesty’ offend one million mothers? Well, that is isn’t known for sure, but what is certain is that the conservative group known as “One Million Moms” is put off by the ad.
“Kraft has gone too far and will push away loyal, conservative customers with this new ad campaign,” One Million Moms said on its website. “Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertisi
The controversy stemmed from a burst page that appeared in People Magazine which featured a naked man sprawled across a picnic cloth with one corner of the cloth folded over his manhood. Obviously, the meaning is that adding more ‘zest’ to your food may end up enhancing other salacious aspects of one’s life.
“One Million Moms” believes this type of advertising is unnecessary and has found support from Teri Hadley. Hadley claims that exploiting men in the same fashion as women have been sexually exploited is immoral.
The group urged supporters to email Kraft to express their displeasure and urge the company to immediately discontinue the campaign.
“It is unnecessary for Kraft to use s*x to sell salad dressing!” the organization’s statement said, adding that the asterisk was included “to ensure our emails get through to those who have signed up to receive our alerts. Otherwise, referencing specific words would cause our emails to be blocked by some Internet filters.”
She also claims that women are not looking for sexual arousal to entice them into making food purchases.
But is that really the case? It appears that Kraft Foods’ descent into racy advertising is proving to be a winner in terms of sales. Some women also view the advertising as fair exploitative treatment of men. Finally, others merely view the ad as having a bit of harmless campy fun.
I'm totally OK with this ad. Turnabout is fair play.