Harley-Davidson motorcycles are getting the people’s makeover.
The customers have spoken, and Harley-Davidson is listening. As part of their 110th anniversary eight models are getting an upgrade thanks to Project Rushmore. According to spokesperson Matt king, he says “This is beyond anything we’ve ever done.” The famous motorcycle chain hasn’t updated their motorcycles since its inception. With new competition like Honda and BMW looming this revamp is a way to lure new buyers to their brand. Project Rushmore is the new line of 2014 motorcycles that are getting the star treatment.
The motorcycle models–the Road King, CVO Road King, Electra Glide Ultra Classic, Street Glide, Ultra Limited, Street Glide Special, Tri Glide Ultra, and CVO Ultra Limited–exist because of the people. While the styling team had an influence on the makeover customer and employee input has a lot to do with the new line of motorcycles.
“Project Rushmore has been touched by thousands of people, most of them being our customers and our employees,” said Scott Habegger, Harley-Davidson’s director of motorcycle planning. “The voice of the customer is represented not just up front, but throughout the process,” he said.
They asked, and Harley has answered. A liquid-cooled engine, front/rear anti-lock brakes, comfortable passenger seats, voice recognition, left and right five-way joy stick hand controls, brighter headlights and a touch screen with audio, navigation, vehicle information and communication integration. Also included are linked breaking: synchronized front and rear wheels that activate above 20 miles per hour. Rushmore is the biggest launch in company history.