Walmart Pay launches

Walmart Stores Inc  said it would launch ‘Walmart Pay,’ to become the first U.S. retailer to offer its own payment feature to expand consumer payment options and increase the speed of checkouts.

According to a reqort from Reuters, Walmart Pay will be introduced in select U.S. stores this week.  Over the Holidays, other stores across the country will roll out the new pay system.

”The Walmart app was built to make shopping faster and easier,” said Neil Ashe, president and CEO of Walmart Global eCommerce. “Walmart Pay is the latest example – and a powerful addition – of how we are transforming the shopping experience by seamlessly connecting online, mobile and stores for the 140 million customers who shop with us weekly.”

Walmart Pay launches In Select Cities Across The U.S.

Walmart Pay launches In Select Cities Across The U.S.

Walmart executives said on a video call with reporters on Wednesday.

The free service, integrated into the retailer’s app, will be available nationwide by the first half of 2016, the executives said.

Walmart Pay will be available on devices using Apple’s (AAPL.O) iOS or Alphabet Inc’s (GOOGL.O) Android operating system and allows payments with any major credit, debit, pre-paid or Walmart gift cards, the company said.

“The simplicity and ease of Walmart Pay comes not only from how it works, but also in how it’s been built,” said Daniel Eckert, senior vice president, services, Walmart U.S.  “We made a strategic decision to design Walmart Pay to work with almost any smartphone and accept almost any payment type – even allowing for the integration of other mobile wallets in the future. The result is an innovation that will make the ease of mobile payments a reality for millions of Americans.”

It will also allow for the integration of other payment options such as mobile wallets in the future.

The feature requires customers to choose Walmart Pay within the retailer’s mobile app at a checkout counter, activate their phone camera and scan the code displayed at the register after which an e-receipt will be sent to the app.

Open, Scan, Done – It’s That Easy

Checkout using Walmart Pay happens in three easy steps:

  1. Open: Visit any register, open the Walmart app and choose Walmart Pay. Activate the camera.
  2. Scan: At any time during checkout, simply scan the code displayed at the register. Walmart Pay is now connected.
  3. Done: Associate scans and bags the items… and it’s done. An eReceipt will be sent to the app and can be viewed at any time.

The company is in talks with mobile wallet developers, Daniel Eckert, senior vice president of services for Walmart U.S., said on the call, but did not specify who the companies were.

Wal-Mart has been working with a consortium of retailers to develop a mobile wallet, called CurrentC, which was beta-launched in August, in a bid to rival Apple Inc’s (AAPL.O) Apple Pay.

Wal-Mart said Walmart Pay was developed independently, but it continues to remain associated with CurrentC as a possible mobile wallet addition to Walmart Pay.