Sad, Depressed People Likely To Spend More Money

Boston (dbTechno) – A new study done by U.S. researchers has found that people who feel sad are more prone to spending money, compared directly to people who are not sad. If you are depressed, it may be best to avoid the malls.

The way in which the study was handled was very unique. Researchers had people view a sad video clip, or a clip which could cause some sort of sadness or depression, and clips which would have no impact at all.

They were then asked to go and purchase a regular bottle of water at different price points.

The results of the study showed that people who had viewed the sad videos and were in a more depressed state spent 300% more money to buy the same exact product as the people who were not shown the video to spark depression and sadness.

The study has been presented at the Society for Social and Personality Psychology annual meeting. They will been published in the June edition of Psychological Science.

Researchers Cynthia Cryder of Carnegie Mellon University and Jennifer Lerner of Hardvard University, along with James J. Gross of Stanford Uniiversity and Ronald E. Dahl of the University of Pittsburgh carried out the research.

Researchers stated that since sadness increases self-focus, people are more prone to spend increased amounts on products.

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