Jason Darling, the company’s owner, claimed the candy succeeded during a field test: a screaming child was restored to calm by sucking on the candy.
Darling adds: “We are endlessly grateful to all the mother who kept sharing their breast milk with our flavour specialists until we were able to candify it.”
He adds: “These lollipops won’t bring back childhood memory; they’ll bring up animal instinct. Quite possibly the most inherently satisfying flavour of all time.”
So what does breast milk taste like? Most people who were raised on it can’t remember any longer.
By his own description, Darling says it a creamy flavor tinged with almond. He developed the flavor by engaging breast-feeding mothers for samples which his lab then imitated. For his part, Darling thanked the many Moms out there who contributed sufficient samples for his developers to succeed at the formula. Now, Darling himself believes the lollipops will actually invoke an animal instinct in people rather than a distant but fond memory of childhood nursing.
Perhaps there may be licensing opportunities for the special formula. Two years ago a British company began selling ice cream made from real breast milk, but it was later pulled off the market due to health concerns over the longevity of the breast milk content.
According to the BBC, the dessert went on sale at Icecreamists, but was subject to two complaints from members of the public and concerns raised by the Health Protection Agency and Food Standards Agency.
Tory Westminster Councillor Brian Connell said: “Selling foodstuffs made from another person’s bodily fluids can lead to viruses being passed on and, in this case, potentially hepatitis.”
“As the local authority we will support small businesses and applaud innovative ideas wherever possible, but must protect the health of consumers.”
Mr O’Connor, said: “We have had an amazing response – many women have come forward and offer to give us milk.
“You can buy alcohol and tobacco but not breast milk in Westminster.
“If Westminster bans this then I am going to begin a protest with mums who have already shown support.”
Breast Milk Flavoured Lollipops Will ‘Bring Up Your Animal Instinct’
Baby Gaga breast milk ice cream seized for safety tests