A virtual war of words has emerged over how Nessie the Loch Ness monster is promoted in tourism.
One rival business has accused the Nessieland venue of putting the acclaimed monster in a negative light and putting forth explanations as to her origins in ways that are too cerebral and uninteresting to tourists, reports The Scotsman.
It seems like at some in the community want there to be a consensus about how Nessie is spoke of which should be more positive and folklore-based.
This little spot of land in Scotland is a very popular tourist location and how to promote Nessie does affect the local economy. The owner and operator of Nessieland is Adrian Shine who has researched her existence for much of his live. The disagreements over how to promote the Loch Ness monster have been so fractious that the Drumnadrochit Chamber of Commerce has experience resignations from dissident members. One of the outgoing members, George Edwards, who runs Loch Ness Cruises, accused Adrian Shine of intentional dishonesty and fraudulence in connection with his narrative of Nessie at Nessieland.
Mr Edwards tells the Scotsman: “Just about every time that Mr Shine appears in the media he talks about big fish and big waves.
“I believe they are doing more harm than good in promoting Loch Ness tourism with their negative theories.
“How many people come here to see the Loch Ness Big Fish or the Loch Ness Big Wave?
“In recent years we have seen a decline in tourism across Scotland and maybe it is time for Mr Shine to put up or shut up.
“Mr Shine and his cronies have been making a nice living out of Loch Ness for the past 20-odd years and if they cannot see the logic in promoting Nessie then maybe it’s time they moved on, as they seem intent on destroying our industry.
“I am sure members would see the financial rewards if we were to buy them one way tickets back to where they came from and let Nessie breathe easy again.”
According to the paper, Mr Shine hit back, claiming his business was booming while Mr Edwards’ was failing, and this was the result of his outburst.
He added: “Interestingly, it emerges that Mr Edwards does not believe in the Loch Ness Monster, [stating] ‘Most of the people I talk to on my boat know that it’s just a bit of fun.’ and speaks of ‘my little stories about Nessie.’
“He clearly doesn’t think that many other people believe in it either. The irony is that the serious investigations and presentations such as that at The Loch Ness Centre, afford a great deal more respect to over a thousand honest and sober eyewitnesses by explaining what they have truthfully reported in terms of some rather special features of Loch Ness.
The trouble is actually rooted in a decline in tourism which the area has experienced lately, but that is a general trend across all of Scotland.
Meanwhile, a Scottish cruise ship company has become the first known company to insure its three vessel fleet of boats against being damaged by the Loch Ness Monster.
Jacobite Cruises, based in the Scottish city of Inverness operates three sightseeing boats on Loch Ness and is now set for a six figure insurance payout should one of their boats be hit by the famous monster. The insurance policy comes eighty years after the first modern sighting of Nessie by an Inverness hotel manager Aldie Mackay was reported in 1933.
The owner of Jacobite Cruises, Freda Newton stated that as the company operates tours for more than 10,000 people each year around the infamous Scottish Loch they would be a laughing stock should one of their fleet be struck by the monster.
She said: ‘I don’t know what the odds of this actually happening might be, but this is Loch Ness.
‘How silly would we look if it did and we weren’t covered for it? I hope we never have to make a claim and if Nessie does make another appearance, she gives our boats a wide berth.’
Loch Ness monster sparks Highlands tourism row