The company is looking to carve a niche market for itself among men and advertises their milk with the catch phrase “Lait D’Homme” (Man’s Milk). Arla pokes fun at what they term the “manning down” of the United Kingdom. Hence, those men who purchase Wing-Co chocolate milk are “manning up”.
The special coat was pictured in photographs which featured an attractive dark haired woman wearing not much more than the coat. In one still, she is clearly showing off her “sisters”.
In another shot, she is wearing alluring lingerie beneath her warm manly coat. Other photographs feature a male model sporting the same coat. It’s reported that the coat costs 2,499 pounds.
The inquisitr reported that a Wing-Co spokesman said: “We commissioned the Man-Fur Coat as a wakeup call for the nation’s gents. A way to encourage them to readopt the values of assured ‘men’s men’ from yesteryear who would laugh nonchalantly in the face of adversity and be proud of their abundant manliness.”
No word yet on whether other similar coats are going on sale or if this is a one of a kind purchase.
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