This ad showed still photos from many different photographers including Kurt Markus, who talked about the life of a cowboy. The narrator, broadcaster Paul Harvey delivered an essay on the plight of the American Farmer. Harvey actually delivered a speech to The Future Farmers of America in 1978. Will Allard talked about the American Midwest. The commercial lasted a total of two minutes.
The commercial is rumored to be a product of a parternership betweem Dodge and the National FFA Organization. Every time the commercial is watched, Chrysler will pledge money to the National FFA. The majority of viewers enjoyed the ad, but there were crtitcs.
For more information on the commercial go to http://www.npr.org/blogs/thesalt/2013/02/04/171056911/-god-made-a-farmer-and-the-super-bowl-made-him-a-star.