In its own unique way Victoria’s Secret launched its new credit card with a video focusing more on one of its famous Angel models than on the benefits of the card for holders. Brazilian lingerie model Adriana Lima was chosen by the lingerie company to be the face of the Angel Card and features in a provocative video to unveil the three levels of the credit card backed by a soundtrack by Kitten.
During the short documentary Lima is shown being transformed into a Victoria’s Secret Angel as she prepares to launch the Angel card, which replaces the existing Pink credit card. After being through make up and costume changes, Lima is shown appearing on a stage with the Angel Card and highlights the three levels of the card that can be obtained by customers.
Each Victoria’s Secret customer who is approved for the credit and loyalty bonus card will begin with the lowest level, known simply as the Angel Card. As customers make purchases they are awarded points, which accumulate and eventually lead to a higher level card with more benefits. After reaching 250 points the card holder reaches the Angel VIP level and at 500 points the Angel Forever top level of the loyalty card.
Adriana Lima in campaign of a Credit Card for Victoria’s Secret
Angel Card FAQ