Archie Comics has canceled its Kickstarter campaign, effective immediately.
Archie Comics has plans to launch an updated version of Archie #1 in honor of the company’s 75th anniversary.
According to the Kickstarter page, the company also announced that it will launch three new comic series in addition to the new Archie. They are Jughead, Betty and Veronica, and Life with Kevin.
As reported by the Inquistr, the Kickstarter campaign was looking to raise $350,000 to help get the series to fans as fast as possible.. After launching just this past Monday, May 11, an update posted on Friday stated that the company has decided to end the campaign. By the time of the cancellation, 642 people had donated a combined total of $34,506 to the Kickstarter.
The company canceled the Kickstarter campaign because they felt the conversation became about the Kickstarter campaign less about the comics.
“While we fully expected our goal to be funded, it was no longer about the books and how amazing they will be. We don’t want that. This is why we’re shutting this Kickstarter down today.”
The statement follows in full.
We will be ending the Archie Kickstarter today.
We launched the “New Riverdale” Kickstarter as a unique and innovative way to celebrate the company’s upcoming 75th anniversary and to bring attention to some new titles that we are extremely excited about — “Jughead” by Chip Zdarsky, “Betty and Veronica” by Adam Hughes and “Life with Kevin” by Dan Parent and J. Bone. We decided to dive into crowdfunding as an energetic, interactive and different method to raise money to help expedite the launch of these titles. The chance to engage with our fans directly was really appealing to us, and we’re extremely grateful and honored by the support and pledges we’ve received.
While the response to these new titles has been amazing, the reaction to an established brand like Archie crowdfunding has not been. Though we saw this as an innovative, progressive and “outside-the-box” way to fund the accelerated schedule we wanted to produce these books, it became another conversation, leading us further away from the purpose of this whole campaign: to get these amazing books in the hands of fans faster than we could on our own. While we fully expected our goal to be funded, it was no longer about the books and how amazing they will be. We don’t want that. This is why we’re shutting the Kickstarter down today.
We don’t regret trying something new. It’s what Archie’s been about for the last six years. We will continue to be a fearless, risk-taking and vibrant brand that will do its best to embrace new platforms, technology and ways to interact with fans. As a company, we have always prided ourselves on pushing boundaries and challenging expectations and perceptions.
The wonderful New Riverdale titles we wanted to launch will still come out — albeit not as quickly as we would have hoped had we attained the funding via Kickstarter. We believe in these books and know they’ll find an audience in comic shops, fueled by great stories and amazing creators.
We’d like to thank the great team at Kickstarter for their guidance and feedback and the entire staff at Archie Comics for their endless hours of hard work and dedication to this very special initiative.
And, most importantly, to our fans that pledged money to this Kickstarter — we thank you. Your dedication, love of Archie and his friends and endless positivity are examples to all. We will be in contact shortly via Kickstarter to get a special thank-you gift in your hands as soon as possible. Your support means the world to us.