Activision Buys PGR Developer Bizarre Creations

Boston (dbTechno) - Activision made the announcement on Wednesday that they have purchased the British-based developer Bizarre Creations who is best known for the Microsoft series Project Gotham Racing for the Xbox 360.

This is a huge racing developer and something which Activision needed desperately as they have never had a development house who could make a top-notch racing experience. Sales of racing games make up 10% of the global video game software sales. This is about 10% of all sales so it is a massive market.

EA currently dominates the market with Need for Speed and the Burnout franchise, but Activision is ready to jump in.

The Project Gotham Racing franchise has enjoyed over 4.5 million games sold since it began back in 2001 on the original Xbox and now on the Xbox 360 with Project Gotham Racing 3 and the soon-to-be-released PGR 4.

Activision has promised a new game from Bizarre in 2009. This fills a huge genre gap as it will now allow them to have a major racing franchise in their catalog of games.