Sony PS3 To Be Must-Have Holiday Gift Thanks to Blu-ray

Boston (dbTechno) - According to a recent survey by Entertainment Media Research, the Sony PS3 is expected to be the must-have holiday gift this coming shopping season, thanks to the games line-up, as well as the emergence of the high-definition Blu-ray format.

Now that HD-DVD is done and gone, with Blu-ray being the definitive medium for high-definition content, the market for Blu-ray sales is likely to expand vastly over the course of 2008.

The 2008 Digital Entertainment Survey which was conducted has found that many consumers are ready to embrace more high-definition content before the end of the year.

This is great news for the Sony PS3, which has a built-in Blu-ray player.

The PS3, according to the survey, will likely be the must-have item this holiday season.

The survey questioned 1,600 British consumers, and found that 24% stated that they would view a high-definition movie in the next 6 months.

60% of those who responded stated they were waiting to see whether Blu-ray or HD DVD would win the format war.

With the war over, it is expected that Blu-ray movie sales, as well as PS3 sales, will increase.