The Food and Drug Administration (FDA) have finally taken steps to reduce marketing of cigarettes to young people.
Tobacco companies have been preying on the young for years now, but in a statement the FDA made it clear that they would be cracking down on this practice.
Back in 1996, the agency initiated tough legislation but the Supreme court overturned it four years later, citing the FDA’s overstepping of their boundaries.
Under the new guidelines, tobacco makers are no longer permited to advertise their products at sporting events, a major blow to their business.
Children under the age of 18, will not be allowed to be sold cigarettes, and ID must be provided for young people to be served.
“Every day, nearly 4,000 kids under the age of 18 try their first cigarette,” said Health and Human Services Secretary Kathleen Sebelius in a statement. “and a thousand of those young people become daily smokers.”
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