Camel Crush to be Consumed by Children?
According to Inquisitr, Camel Crush may be targeting a new generation for consumption of their brand, the underage generation. Wait, can this be true? Apparently the campaign is using provocative material that appears to attract our youth.
Health groups such as the American Heart Association have written letters to Committee Co-Chairs of the National Association of Attorneys General, writing:
“We believe that R.J. Reynolds’ new ad campaign does directly or indirectly target youth because the entire ad buy is reaching millions of youth and several of the individual magazines have large youth readerships.”
Perhaps this wasn’t the intention of the Tobacco company in question, perhaps it was. It just proves to be a little suspicious when you have your ad (meant to target an audience 18+) in 20+ popular magazines that have quite the audience made up of the teen crowd. Camel Crush has always used a cartoon character named “Joe Camel”, but was never intended for attraction by children. However, today children have access to magazines such as “People’s” magazine.
The health groups wrote in a press release:
“From 1987 to 1997, R.J. Reynolds marketed Camel cigarettes with a cartoon character, Joe Camel, including through magazine ads. Studies showed that Camel’s share of the youth cigarette market soared after the campaign began, and Joe Camel at one point was nearly as recognizable to 6-year-olds as Mickey Mouse. R.J. Reynolds finally ended the Joe Camel campaign in 1997 in the face of lawsuits, Congressional scrutiny, a Federal Trade Commission investigation and public outrage.”
Should tobacco ads be allowed to appear in such material where it’s in front of our youth’s eyes?
New Camel Crush Cigarette Ads Are Aimed At Kids, Says American Heart Association