Google - DoubleClick Deal Gets Approved
December 21, 2007
Seattle (dbTechno) - The $3.1 billion transaction which would have Google purchasing DoubleClick has been approved by U.S. regulators.
Google now has to deal with regulators in Europe who are expected to not be as easy in terms of winning over their support.
The deal is opposed by many and cannot be fully completed until the European Commission approves of it. Their review deadline is set for April 2nd.
The Federal Trade Commission stated that the deal will not lessen competition in any way in the online advertising market.
Erich Schmidt of Google stated “The FTC’s strong support sends a clear message: this acquisition poses no risk to competition and will benefit consumers. We hope that the European Commission will soon reach the same conclusion.”
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