U.S. Lawmaker Grills NebuAd, Fights Web Tracking Without Consent

Washington (dbTechno) - According to a U.S. lawmaker, the push is on to try and make Internet service providers get consent from a customer before they track what they are doing online.

Democratic Rep. Edward Markey, chairman of the House subcommittee on telecommunications and the Internet has stated that customers should have to agree before they can be tracked.

He believes that Internet service providers have to give customers the option as to whether or not they want to give permission before using technology which tracks everything they do online.

This is being pushed because of the simple fact that new technology for tracking people can reveal a great deal of personal information about them.

His comments came in the form of a prepared statement at a subcommittee hearing on Thursday.

One such company focused on with thsi push is an advertising company called NebuAd, which is used to track customers.

The chief executive of NebuAd testified on Thursday, stating that the company’s ad networks benfit customers, giving them ads they want to see.