The past week has generated tons of publicity for Chick-fil-A restaurants, both good and bad. If you have been hiding under a rock you may not have heard that the president and CEO of Chick-Fil-A went on record opposing gay marriage.

Furthermore Mr. Cathy has donated money to a conservative organization that opposes same sex marriages.

What initially began as one man’s right to voice his personal opinions and beliefs swiftly escalated into a media and political circus centered around the iconic restaurant chain.

The latest battle involved two events; the Chick Fil A Kiss In versus Support Chick-Fil-A Day.

The Chick-Fil-A Kiss In was intended to send a message to Mr. Cathy. There were some same-sex couples posting photos of themselves kissing at various Chick-Fil-A restaurants. There were also some protestors who trekked to the restaurants where they could kiss in public and express their personal displeasure regarding Dan Cathy’s comments. The entire event appeared to fall short of the publicity generated by the organizers.

Yet there were millions of consumers who braved hot weather and long lines on Wednesday to show their support for the Chick-Fil-A franchise. The protest was extremely small in comparison to the “record sales” generated by the enthusiastic supporters of the Atlanta based restaurant chain.

In fact some individuals have cheekily suggested that this week’s Chick Fil A Kiss In may have received a public kiss off.