In a sign of the times, Dunkin Doughnuts is further embracing technology by launching a mobile app designed to expedite purchases using gift cards.
The mobile app will be available for download on iPhone, iPad, and Android phones. Multiple gift card balances can be combined into the mobile app balance from as little as $2.00 to a maximum of $100. Purchases can be made at the store by generating a special code in the app known as “QR” code.
Dunkin Doughnuts says using the app will speed up check out times in their lines but the real cost saving is for Dunkin Doughnuts who is looking to cut down on credit cards usage fees. Currently, those fees average 20c per swipe but using gift cards via the app is expected to cost 2c per use – that’s an extra 18c profit per transaction and makes good business sense.