The photo, showing four Zuckerberg relatives in a kitchen setting all gaping at their cellphones with Zuckerberg identifiable in the background, was originally posted by Zuckerberg’s sister, Randi, on her personal Facebook page.
When marketing director Callie Schweitzer saw the photo appear on her own Facebook news feed page, she posted it on her Twitter account to be seen by her 40,000 followers, reports Phylly.Com.
Randi Zuckerberg criticized Schweitzer for making the personal family photo public as an action she considered “way uncool” and then made critical comments directed at Schweitzer in the guise of comments about digital etiquette.
“Digital etiquette: always ask permission before posting a friend’s photo publicly. It’s not about privacy settings, it’s about human decency,” she posted on Twitter.
But Randi Zuckerberg’s comments sparked sharp reactions from people who thought the issue wasn’t about etiquette, but rather Facebook’s often changing and often confusing privacy settings.
“The thing that bugged me about Randi Zuckerberg’s response is that she used her name as a bludgeoning device. Not everyone has that. She used her position to get it taken it down,” said Eva Galperin of the Electronic Frontier Foundation, a privacy advocacy group in San Francisco.
The photo has since been removed, but critics say that Zuckerberg used her family’s clout to make that happen.