Washington (dBTechno) – Microsoft is trying to protect users by calling for one standard to be set for web search and online advertising in order to try and protect consumer privacy.
Microsoft stated that they are going to cut the time which they keep their internet searches logged in data. The Live Search engine will store user information of searches now for only 18 months. After that period is up Microsoft will remove the entire IP address, cookie ID, as well as anything else linked to the user.
Microsoft wants to target other companies now to take on the pattern which Microsoft is now following, this includes their rival Google.
Peter Cullen of Microsoft stated that “We think it’s time for an industry-wide dlalogue. The current patchwork of protections and how companies explain them is really confusing to consumers.”
Ask.com has already stated they will join Microsoft in this move.
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