Gap ad apology

Gap ad apology

Gap ad apology

The Gap is apologizing for a children’s advertisement after some are calling it racially insensitive.

The image features four young girls between the ages of 5 and 14, Fortune reports. One of the taller Caucasian girls is seen resting her arm on the head of a younger African-American girl.

Critics were quick to accuse the ad of using the younger girl as a “prop” and some drew parallels of the pose dating back to a pre-Civil War South when African-American children were used as arm-stools and footstools.

Gap ad apology

Gap ad apology

Gap apologized Tuesday for the ad and said they are working to replace the image with a different photo from the same shoot.

“As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” said Gap spokeswoman Debbie Felix in a statement to Fortune.

Gap says it intends to remove the one image that consumers found offensive. But it isn’t planning to back away from the broader themes of that campaign. It