Fast food chain Taco Bell will soon be rolling out it’s new upscale cantina Bellmenu across parts of the United States, reports
The company hopes the move will expand it’s costomer base while challenging popular burrito chain Chipotle Mexican Grill Inc.
The Cantina menu, which will debut nationally on July 5, includes tacos, burritos and bowls with suggested prices just under $5. Those items also are staples at fast-growing Chipotle, where they cost around $8.
The gourmet inspired bowls and burritos are in partnership with chef Lorena Garcia.
The Cantina Bell menu items will include veggie options:
— Cantina Bowl: Chicken ($4.79, 560 calories, 22g total fat. 26g protein), Veggie ($4.79, 540 calories, 21g total fat, 14g protein), Steak ($4.99, 550 calories, 23g total fat, 22g protein)
— Cantina Burrito: Chicken ($4.79, 760 calories, 27g total fat, 32g protein), Veggie ($4.79, 740 calories, 26g total fat, 20g protein), Steak ($4.99, 750 calories, 28g total fat, 28g protein)
Taco Bell will also offer side combinations as part of the new menu, including: chips and Garcia’s pico de gallo or fire-roasted corn salsa, chips and guacamole, or black beans and cilantro rice, each for $1.49.
“Lorena is truly an inspiration, and her new menu and passion for food has inspired a new menu with the freshest flavors that exceed expectations,” said Brian Niccol, Chief Marketing and Innovation Officer, Taco Bell Corp. “Additionally, in true Taco Bell fashion, she worked with us to create a high quality, value-driven lineup of new offerings comprised of new ingredients that offers a broader array of tastes and flavors our consumers are seeking, all wrapped up in terrific Taco Bell value and convenience.”
In its first quarter, Taco Bell’s income soared 73% to $458 million.