Mondelez International Inc., owner of the popular Oreo cookie, understands that not every adult is into the traditionally thick cookie. While 50 percent of their regular customers pull apart the Oreo cookies in order to dunk them in milk, the company understands that Oreos are not a one-size fits all confection. In response, they are rolling out in North America a new line of Oreos called “Oreo Thins”.
“If people want to do that, it’s clearly up to them,” said Janda Lukin, senior director of Oreo for North America at parent company Mondelez International.
The new cookies will be thinner than the traditional ones. Nor are they designed to be pulled apart. Also, their smaller size results in fewer calories. Four Oreo Thins amounts to 140 calories. Three traditional Oreos tips the calorie counter at 160. As the name “Oreo Thins” might imply, the cookies should appeal to those wanting to enjoy the same delicious taste while avoiding overeating.
The cookies have already been selling briskly in China. In fact, the company designed them specifically to win back customers who grew weary of the original cookie’s thick and rich taste. In the first months of this year, the company sold nearly $51 million CAD of the new brand. Mondelez is hoping the new product line can boost their declining sales in North America much as it did in China.