In an effort to show its customers that their voices have been heard, Target has decided to remove gender specific signs from some of its departments.
The need to distinguish goods like “girl’s building blocks” was met with harsh criticism from shoppers. After several tweets and Instagram photos highlighting the use of gender based product labeling, the Minneapolis based retailer acknowledged that some of its signage was unnecessary.
Target announced that the changes will come over the next few months. Customers will no longer see signs for items like girls or boys bedding. The toy aisle will also be updated. There will be no reference to gender and Target will also discontinue the use of color designations, like pink, blue, green and yellow.
Some departments will remain unchanged. Gender descriptions will continue to be used wherever they make sense, like with apparel.
Target’s decision has been met with some opposition. Critics point out that the company is giving in to pressure that promotes political correctness. Others cite capitulating to the trend of blurring the line between sexes. For the most part, the changes have been applauded.
In the end, it will be up to consumers to decide which products are appropriate for them.