Hot Selling Japanese Underwear Eliminates Odors
A Japanese company that manufactures underwear has introduced a line of deodorant underpants that have quickly become hot sellers in the marketplace.
Thanks to a special textile used in the design of the odor-eliminating underwear, the user can pass gas or even have an accident without those nearby noticing any strong or unusual aromas.
“It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells,” said Nami Yoshida, a spokeswoman for the company, Seiren.
“At first we thought about selling them to those who require nursing care and to hospitals.
“But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them,” she said.
The new odor-eliminating underwear were in development for several years and the company originally thought that their target market would be patients in hospitals and nursing care centers. A doctor first suggested the idea for those suffering from Irritable Bowel Syndrome.
But they are very surprised that ordinary businessmen are snapping up the smell-free briefs because they are comfortable enough to wear on a day to day basis and eliminate any possibility that underpant odor might affend a client or other business associate.
The company has since expanded from underpants to socks and t-shirts.