Believe it or not, Brazil has recently released ads depicting prostitutes that state, I am happy being a prostitute.”
“I’m happy being a prostitute” and “I cannot be seen without a condom, my love,” were two slogans used in the advert campaign.
Though they were not out for long, and removed by Brazil’s health institute, it is still quite shocking. This is due to the fact that most places in the world do not picture prostitutes as being happy.
Brazil will host the World Cup in 2014, and the Olympics in 2016, and prostitution is indeed legal in the country. However, they have to consider if this is the image they want to portray to the entire world, though its technically too late.
The health institute states that although they encourage safe sex among prostitutes, the ‘happy prostitute ads’ was not the direction they imagined taking, which seems to be glorifying the trade. They do want to encourage people to consider this profession as being more clean, and natural. The evidence shows in another ad that encourages use of condoms.
“The role of the ministry is to have specific content to encourage prevention among sex workers, who are a very vulnerable group,” he said.
Regardless of the ads being pulled, sex workers are amping up for these two big sporting events. Many prostitutes are even learning English, so they are able to communicate with incoming clients over the next few years.
“Across Brazil, lots of businesses in the private sector are getting prepared and making their workers more qualified for the Cup. Well, this is a profession, too,” Cida Vieira, the president of the association, said.
Hopefully it will indeed take a positive direction as they hope, and not fuel the underage prostitution problem they’ve been trying to tackle for quite some time.
Do you think the The happy prostitute ads should have been pulled?
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