Although Taco Bell already has a breakfast menu at many of its restaurants, the company hopes to offer a much larger national selection next year.
Among potential breakfast foods is what it refers to as the “Waffle Taco” — a waffle in the shape of a taco filled with sausage and scrambled presented with side syrup.
The Waffle Taco is still in the consumer test phase along with other breakfast food items, such as oatmeal and yogurt parfait. In a test earlier this year though, the Waffle Taco outsold other favorite Taco Bell breakfast selections at five Southern California restaurants.
With such positive results, Taco Bell is expanding the test to a hundred locations around the country this Thursday in areas such as Chattanooga, Tennessee and Omaha, Nebraska.
Taco Bell president Brian Niccol already believes the company will add the Waffle Taco to its national menu. It is simply a matter of determining if management and general staff members at Taco Bell restaurants can handle the consumer demand for the treat.
If the next test phase is successful, Taco Bell will serve up Waffle Tacos to Americans at its 6,000 franchise locations in 2014.
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