Although the Trans Am that was auctioned off was not in the movie, the significant amount of money that the vehicle was sold for indicates the ongoing popularity enjoyed by Burt Reynolds, and the demand for items associated with the Smokey and the Bandit movie. Along with the 1977 Pontiac Trans Am, other personal items and awards associated with Burt Reynolds were auctioned. In total, $2.5 million in sales was realized during the two day auction at the Palm Casino Resort in Las Vegas, Nevada. Items sold included a Smokey and Bandit jacket for $34,375, a canoe made for the movie “Deliverance” for $17,500, Smokey and the Bandit cowboy boots for $20,000, western shirt for $15,625, and a “Best Little Whorehouse in Texas” badge for $5,000.
In addition to memorabilia, Reynolds had personal gifts and awards auctioned including an 18 carat gold watch received from Sally Field for $13,750, 1998 Golden Globe award for $21,250, and a 1990-91 Emmy Award sold for $28,125. Burt Reynolds played many characters in the movies and television. A few shows of note included “Gunsmoke”, “The Longest Yard”, “Boogie Nights”, “Striptease”, and “Deliverance”. In addition to his movie and television successes, Reynolds has been a successful businessman including owning a football team, dinner theater, museum, and a working ranch.