Ad Council Tries To Prove That Love Has No Labels
The new “Love has no labels” Ad Council campaign is a tribute to diversity that seeks to use the biggest brands in the world to prove once and for all that love isn’t limited to a single color, sexual orientation, or size, reports US.
The creators of the ads hope that people will slowly digest them over time and come out with a new outlook on life that includes love for all people, no matter what their beliefs or physical make-up.
Diversity in this case doesn’t just include the well-known variables of race and gender. “Love has no labels” focuses on all types of people who experience discrimination in our society. This includes people with disabilities, people of different religions, and people of different weight classes. The ads take a personal story and then expand on it, ending with a message of hope, understanding, and tolerance toward people who deserve love.
“While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see — whether it’s race, age, gender, religion, sexuality, or disability,” the organization writes in the caption to the video. “This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice — called ‘implicit bias’ — has profound implications for how we view and interact with others who are different from us.”
“It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society,” the caption continues. “The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues.”
The first run of ads began just before Valentine’s Day and continue to use brands in business that everyone recognizes. Pepsi and Coke both took part in the ad campaign, proving that even two well-known rivals can put differences aside in order to spread love and pave the way for a kinder world.
Love Has No Labels campaign