Hello Barbie, an interactive Barbie doll that records what a child says then uses it to shape future conversations, is set to hit the stores this fall, but some parents are calling the new Mattel creation creepy.
The interactive doll uses a Wifi connection and proprietary software to record data from the child when she speaks. The information is the sent to the cloud, and, over time, future interactions with the doll are shaped by the information provided by the child. Data is only recorded when a button on the doll’s belt is pressed.
While Mattel insists that they are only giving girls what they’ve long asked for, parents see it a different way and so do experts. The data could be easily used by Mattel to gain insight into the child’s likes and dislikes to later market further products to them. All in all, most parents consider this doll creepy.
Even with the feedback from parents regarding the doll, Mattel is still set to sell the product. Hello Barbie will retail for $74.99.
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