The video made by sorority members at the University of Alabama has made its way around the country and the world.
The original recruitment video by Alpha Phi members has been removed from You Tube after publication of an op-ed on AL.com. The video had 500,000 page views before it was removed, though other versions quickly made their way online with some commenters defending the images of bikini-clad co-eds while others questioned the message the sorority is sending.
. AL.com online editor A.L. Bailey wrote that the video makes it difficult for the sorority to be taken seriously.
“It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses,” Bailey wrote in the column that had more than 500,000 YouTube views by last week, noted ABC News.
“It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering,” said Bailey.
Below is some of the online criticism the video has received.
Just watched the ‘Bama Alpha Phi video and now i’d like to bleach my eyeballs with whatever they used for their hair. As a mom I’m horrified
— Jana Lawrence (@ohjanabelle) August 17, 2015
— The Psychotronic (@psychotronicdoc) August 17, 2015