String Cheese Incident has announced that it will be going on tour later this summer. They will kick off their tour with a three-day event at the Electric Forest in Rothbury, Mich., on June 28. They will follow this with another three-day event at the world famous Red Rocks Amphitheatre in Morrison, Colo. The tour will take them through Utah, Arizona and California, ending with a three-day event at Horning’s Hideout in North Plain, Ore.
After a recent a recent and ongoing spat with Ticketmaster, String Cheese Incident has been offering tickets on sale at their website without the normal service charges or any of the other additional fees that Ticketmaster normally charges its customers.
Band manager Mike Luba – an exec at Michael Cohl’s S2BN Entertainment – told Pollstar it’s always “been important for the band to be able to sell tickets direct to the fan, to have some control over the cost.”
With this undertaking, however, SCI stepped it up a notch.
“For every show, we’ve been able to make tickets available with no service charge, no add-on fee at all,” Luba said. “This is not an anti-Ticketmaster thing, although it’s presented like that a lot.
“If people find that Ticketmaster is a better option, we’re all for it. But we believe that there is a way for a $49 ticket to actually be $49. I think people are just kind of sick of all the add-on stuff.”
Their last tour, the Roots Run Deep tour, ran throughout the east coast of the United States at the end of last year, which began in Asheville, N.C., and ended in Boston, Mass.