Rhanna Fired By Nivea, Company Not Happy With "Bad Girl" Image

Rihanna and NIVEA celebrate 100 Years Skincare for Life. (PRNewsFoto/Beiersdorf)

Nivea, the skincare company who had recently hired pap star Rihanna as its new face, just gave her the boot.

“Rihanna is a no go,” Stefan Heindrich, CEO of Nivea’s parent firm, Beiersdorf, told reporters. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company that stands for trust, family and reliability.”

Over the past few months Rihanna has lived up to her “bad girl” reputation, posting several racy photos online.

The singer took to her Twitter account to fire back at the company. She posted a photo of Heidenreich with the words, “no caption necessary.”

Rihanna and Chris Brown Caught Kissing at Yacht Party

Meanwhile it looks like things heating up between Rihanna and her former abusive boyfriend Chris Brown. Last month, Brown and Rihanna were seen kissing in plain sight at a party aboard the yacht of Maylasian billionaire Taek Jho Low in the waters off Saint Tropez.

Onlookers said that the couple didn’t seem the least bit concerned about anyone seeing them as they enjoyed the show put on by Kayne West for yacht party guests which also included Leonardo DiCaprio and Kim Kardashian.

Sources told HollywoodLife: “It was a very private party on a yacht, so they were not worried.”

The source explained that the two are trying to be very careful about being photographed together.

“I don’t think they’re going to be photographed together,” they explained.

“All his boys are tight and we on that sneaking photo s*** and giving it to y’all. We don’t roll like that. It’s one thing to tell you this and that every now and then, but ain’t no photo s**t poppin’ off.

“I don’t know about Rihanna’s girls and what not, but I’m speaking on Chris’ side.”

If the two are in fact an item again, it won’t be the first time that a woman battered by her boyfriend has given him a second chance.