In an attempt to publicize the ratings victory of The Walking Dead TV show over its rivals U.S. cable network AMC published a full page ad in the New York Times.
Unfortunately, the ad contained a number of errors, including some of America’s biggest shows being attributed to the wrong networks. The series, which details a zombie apocalypse affecting the U.S. is the top rated show amongst the 18 to 49 year old demographic.
In an effort to publicize its dominance AMC published the estimated ratings of shows in the same time slot as The Walking Dead.
The ad claimed ABC’s huge comedy hit was broadcast by Fox and singing talent show The Voice was shown on ABC instead its correct network of NBC. The ad for The Walking Dead, which stars British actor Andrew Lincoln did correctly identify American Idol as a Fox show and The Big Bang Theory as broadcast by CBS.
“It appears our fact checking department was overrun by zombies,” AMC said in a statement to TheWrap. “We have the utmost respect for these shows and networks.”
AMC president Charlie Collier added:
“Two words: Grateful. Dead … It’s a joy that we get to work with such tremendous talent to make The Walking Dead and Talking Dead come to life for audiences that continue to engage and grow. In just three seasons, The Walking Dead has become a pop-culture phenomenon, entertaining millions of passionate viewers and obliterating traditional lines between cable and broadcast television.”
Whoops! AMC’s “Walking Dead” goofs on NYT ratings ad
AMC Goofs ‘Walking Dead’ Ad