Lil Wayne Dropped by Pepsico Over Offensive Wrap Lyrics

It certainly appears that PepsiCo’s attempt to gain “street cred” has backfired on the company. In the past week, PepsiCo pulled a highly controversial ad for its popular soda “Mountain Dew” produced by Rapper “Tyler, The Creator” because of public outcry the commercial was racist and misogynist.

Now, the public backlash has spread to rapper Lil Wayne over lyrics he penned in a song about the young man Emmett Till who was murdered at age 14 for allegedly flirting with a white woman in 1955. Earlier this year, Wayne contributed to a song “Karate Chop” where he expressed an interest in inflicting as much sexual pain on a woman as what was inflicted on Emmett Till.

It is hardly the type of respect afforded to a civil rights figure. However, there was no public outrage until Wayne accepted the PepsiCo endorsement. PepsiCo and Lil Wayne cited “creative differences” as the reason for parting ways which was a polite way of bowing to public pressure without formally acknowledging it.

The Reverend Al Sharpton is attempting to mediate the controversy by hosting a meeting between the Till family and the rapper. Lil Wayne had sent the family a letter stating he would respect their request to avoid any negative reference to Emmett, but the family expected Lil Wayne to formally apologize.


Lil Wayne dropped by PepsiCo for crude lyrics; Al Sharpton enters fracas