With fast food restaurant Wendy’s reporting first-quarter profits that were definitely not as high as they wanted them to be, the company has decided to roll out something new for its patrons – the Pretzel Bacon Cheeseburger. This unique offering was first tested in June of 2012, when the Wendy’s culinary team created a dense pretzel bun that has never been seen before.
The company then began testing the Pretzel Bacon Cheeseburger at one of their stores in Miami, Florida. The tests showed that the unique cheeseburger was one of the best-selling, limited-time offers that the company has had in at least 20 years.
Huff Post writes:
Wendy’s executives have said the chain intends to grow its share of the QSR business’s premium-price-burger category. Citing NPD/CREST data, Wendy’s has claimed an 18% share of that premium niche. Wendy’s share was already set to rise thanks to McDonald’s decision to drop its Angus Third Pounder line.
Mark Kalinowski, analyst attached to Janney Capital Markets, has stated that he believes that the “national launch will lead to some meaningful acceleration in Wendy’s same-store sales.” Executive vice president of Technomic, Inc., a research company based in Chicago, has been quoted as saying, “my immediate reaction would be don’t bet on the bun. It’s all about the beef, so I’m not so sure a pretzel bun introduction is going to be as big an impact as would be necessary for someone to make an advised, intelligent decision about buying their stock.”
Will you try the Wendy’s Pretzel Burger?
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