A&E’s popular reality TV show “Duck Dynasty” is set for the season premiere on August 14 and will feature a new family member in Rev. Alan Robertson, the eldest son in the family. Robertson, age 47, is stepping down from his ministry to handle the family’s PR appearances. It’s not that Robertson has grown weary of spreading the Good Word. Quite to the contrary, Robertson believes he can reach a wider audience via the show.
Speaking to the New York Post, he explained that the television show will let him touch more people that he could otherwise do. The show has been a huge ratings winner for the A&E network.
In fact, it’s their highest rated show ever. Last season saw ratings as high as 9.6 million in viewers with more than half in the coveted 25-54 demographic.
It remains to be seen how open those viewers are to being evangelized. Thus far, Robertson has avoided much of the attention that his family members have received. He has been able to go to coffee shops and other locations without drawing any attention. Robertson is likely headed for a big surprise given the immense popularity of the show since first airing in the spring of 2012.
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