If anyone happened to see an unusually large crowd outside of Target this weekend, the ladies there were not in line for orange juice.

On Sunday Target launched its Lilly Pulitzer design line when stores opened, which led to colorful mosh pits of Southern belles in stores everywhere. The anticipated demand created a Black Friday — or more like Pink and Green Sunday — atmosphere in Targets all over the country and even crashed Target’s website. I hope no one is still hoping to find a Lilly shift dress in the Roanoke or New River Valleys because they are all gone.

More than 100 people lined up outside of the Target at Valley View this morning, according to people who were there, and the Lilly items were all snapped up very quickly. By 10 a.m. pretty much everything had been purchased, except for a few small items that survived the shopping fracas. The same thing happened in Targets everywhere across the country.

Those who managed to make off with one of the restricted products boasted about their achievements on social media,reports Time.

“I got the last Lilly for Target piece at my Target. Do I get like a trophy for this or something?” wrote Tilly Kitty on Twitter.

Other fashionistas vented their frustration at the chaotic shopping scenes, reports CNN.

“The lilly Pulitzer at target launch was worse than Black Friday,”

Online sales for the preppy Target Lilly Pulitzer line began at 3 a.m. Sunday. However, so many people went online that it apparently gave Target’s website some problems. Target tweeted out shortly after the sale began that it was making adjustments to its website to account for traffic.

Were you one of the many in line at Target for Lilly Pulitzer line?

For its latest fashion collaboration, Target has Florida on the mind with Lilly Pulitzer named as the company’s next design partner.

For its latest fashion collaboration, Target has Florida on the mind with Lilly Pulitzer named as the company’s next design partner.