Taylor Swift Apple Strike Deal For 1989 Concert Video

This past weekend, Apple announced that its Music service will have the exclusive rights to stream a concert film from Taylor Swift’s current world tour.

On December 20th, Swifts 1989 world tour concert video will only be available via iTunes via Apple Music.

According to Re/code, fans can also expect an onslaught of Taylor Swift-related promotion from Apple: it also bagged the rights to use her name and likeness for a series of promotions. So expect to see her face on iTunes gift cards, interviews with her on Beats 1 Radio, and, uh, we dunno, cardboard cut-outs in Apple stores?

Swift, who celebrated her 26th birthday on Sunday, tweeted a trailer for the “1989 World Tour Live” concert video and said: “Thank you so much for all the birthday wishes. I have a little surprise for you.”

Taylor Swift Apple Strike Deal For 1989 Concert Video

Taylor Swift Apple Strike Deal For 1989 Concert Video

The singer also tweeted that an interview discussing the video would be broadcast at 9 a.m. PT on Monday on Beats 1, Apple’s radio station. Apple officials were not immediately available for comment.

“It sounds like a very, very significant win for Apple,” said John Jackson, an analyst at market research firm IDC in Boston. “It’s on the order of a coup for Apple inasmuch as we all know that Apple is late to this party and the competition is fierce, the market is heavily subscribed with services.”

Having exclusive content from, and use of the likeness of, one of the world’s biggest music stars is clearly a big win for Apple. Indeed, this is the first holiday season for the new Music service, so the tech giant is likely relived it has a big name to help with its marketing. As for Swift, there’s no official word on how much the deal is worth, but Re/code notes that “sources say she’s getting paid for it.”

Fair compensation is, after all, something Swift appreciates. During her scuffle with Spotify, she noted that “everything new, like Spotify, all feels to me a bit like a grand experiment. And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music.”

She is not the only star challenging the streaming services.

British singer Adele’s much-anticipated album “25” was withheld from streaming on digital music services, including Spotify, Apple Music and Deezer.

A second spat with Apple over the same issue even saw the company change its payment policy. That was enough for her 1989 album to make an appearance on Apple Music.