According to media reports Sunday, former One Direction singer and current Gigi Hadid significant other Zayn Malik appears to have tattooed the side of his face.

As reported by TMZ, Malik showed off the oh-god-is-that-really-permanent skin art on Instagram Friday. It features a bird of some sort holding a scroll that reads ‘M.O.M.’ — either a reference to a maternal figure or, more likely, Malik’s upcoming album, Mind of Mine, which just happens to be out March 25.

And tattoo artist to the stars Kevin Paul has now criticised the former One Direction singer’s latest inking for both its placement and quality.

The talented tattoo artist told the Mirror: ‘The placement is really bad, considering he doesn’t have any other tattoos on his head.

‘I think he’ll end up regretting it and it would be hard to cover up without making the new design a lot bigger and darker.’

Fans took to social media to lament Malik’s life choices.

“Zayn getting a face tattoo is like putting baloney on a pizza like come on man why mess with a good thing?” cried @tjhugs on Twitter.

Zayn’s new inking comes after he shared a picture of his model love Gigi Hadid on Thursday, crediting her for being the inspiration behind the new track.

He wrote, ‘Saw your face and got inspired’, alongside the stunning snap.

 Gigi Hadid

Gigi Hadid