On Tuesday, a federal judge ruled in favor of the Federal Trade Commission claim the POM Wonderful was falsely advertising their product. The FTC stated that POM was advertised as a health drink that could cure or prevent diseases such as heart disease and erectile dysfunction, and that the advertisements were not backed by scientific evidence.
The FTC went on to state that the advertising that POM used for their product falsely mislead consumers to believe that they should pay a premium price for this product because it was a “super anti-oxidant.”
Defense attorneys for POM stated that they have used scientific research to back their claims, but the prosecution stated that the research was not conducted in the same manner that pharmaceutical companies are required to do when they make these types of claims.
The ruling will go into effect in 30 days. At that time, POM must change their advertising for the product.