Recently, to celebrate the LGBT community, Oreo has published an image of a seven-layered rainbow-colored cookie on their own Facebook fan page.
Within the same day, the post had received 150,000 virtual “likes” and more than 22,000 comments, which were not all supportive of the Kraft company supporting lesbian and gay rights for the June 25th celebration of “Pride”.
Overall, the spokesperson for Oreo has stated that the positive response to the campaign to support equal rights for all has most definitely outweighed any negative comments or posts on the page. The advertisement to celebrate Pride was part of Oreo’s celebration of 100 years in business.
One comment read: “By (sic) Oreo. I’ll do my business elsewhere!”
Another said: “No thanks Oreo. We don’t want this unhealthy sinful lifestyle flaunted,” and a third read: “thought Oreos were a family cookie.”
Basil Maglaris, Kraft’s associate director of corporate affairs said that overall, there have been more postive comments than negitive ones.
One read: “Very glad to support a company like Oreo that joins the campaign for civil rights!”
“As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values,” Maglaris said.
The cookie does not actually exist, the image was photoshopped.
However, a petition by Change.org has been created in favor of making the gay pride cookie a reality.