To fund the venture, the project will present a large-scale media blitz that will be like an interplanetary reality show.
Mars One is working toward setting up communications and flying a supply mission by 2016, with a rover to follow two years later. The rover will explore the surface of Mars, looking for suitable places to start a colony, which will begin construction in 2020. Mars One has been in talks with companies specializing in private spaceflight and has gotten firm commitments for the transport of colony components.
The project sees companies wishing to be a part of the big event paying a lot of money for advertising space.
“We will finance this mission by creating the biggest media event ever around it,” Mars One co-founder Bas Landorp said in the video. “Everybody in the world can see everything that will happen in the preparations and on Mars.”
“This is going to be a media spectacle; Big Brother will pale in comparison. The whole world will be watching and experience this journey,” said Gerard ‘t Hooft, a Nobel laureate and physicist who is an acting ambassador for Mars One.
Mars One is not the only party interested in colonizing the red planet. President Barack Obama has told NASA that American astronauts should be exploring on Mars by year 2035.
Keep up with the project by following the Mars One twitter page.