Seattle, Washington – Amazon’s stock may have taken a beating last week after they posted greater losses per share than analysts had expected, but today they announced what may be a positive step towards profitability: the Fire TV Stick. The new offering is targeting the popular Google Chromecast HDMI dongle that can turn any TV into a smartTV for streaming HBO GO, Hulu Plus, Netflix, Crackle, and more. The Google Chromecast costs $35.

The new Amazon Fire TV stick will retail for $39 and likewise plugs into the HDMI port of a TV. It allows users to stream Amazon Prime, Hulu Plus, Netflix, The HBO Collection, Showtime Anytime, etc. In addition, it features a small remote meaning that users do not need to use their smartphone, tablet or laptop just to pick shows as with they must with the Chromecast. In this respect, the Fire TV stick is similar to the Roku streaming stick.

However, the Amazon Fire TV is not a “Johnny come lately” to the field of online TV streaming. Their offering has 400% more storage capacity of the Chromecast along with 200% of the memory, 1 GB of memory, and a dual-core processor. Using the additional memory and their adaptive learning technology called “ASAP”, the device can spot the shows the user regularly watches and buffer them. This allows for shows to display instantly instead of having to wait for enough frames to buffer.

The new device boasts that is has gaming capabilities. The device will be available on November 19. Customers may preorder now at the $39 price. Time will tell if this device will help the company make inroads in the TV streaming market. As far as the technology goes, the company has produced a feature rich product at a very competitive price.

Reference material:
Amazon Announces Fire TV Stick To Compete With Chromecast