Will Older Tinder Users Use the New Age-Based Paywall to Their Advantage?
Older users may have some subtle advantages with dating apps already, in terms of disposable income, life experience and the all-important series of very flattering, impressive photos streamed from Facebook. Women of all ages report that they are looking for sophisticated, mature male Tinder users for hookups and sex. The male Tinder profile which emphasizes these qualities may be enhanced by the premium features. For men, seeking female users over 30, the paywall may represent an excellent way to better screen and target people. If a user is committing a monthly membership fee in order to hook up in different regions of the country, then other users have a better idea of matching priorities. Older users of dating apps know that they are pitched against the 18 – 24 year-old demographic, so they learn to use the quirks of the user experience to their advantage.