According to Radio.no, Digital Audio Broadcasting (DAB) will provide Norwegian listeners more diverse radio channel content than ever before. Indeed, DAB already hosts 22 national channels in Norway, as opposed to FM radio’s five, and a TNS Gallup survey shows that 56% of Norwegian listeners use digital radio every day. While Norway is the first country in the world to set a date for an FM switch-off, other countries in Europe and Southeast Asia are also in the process of transitioning to DAB.
According to Thor Gjermund Eriksen, head of the Norwegian Broadcasting Corporation:
“This is an important day for everyone who loves radio. The minister’s decision allows us to concentrate our resources even more upon what is most important, namely to create high quality and diverse radio-content to our listeners.”
Frequency modulation, or FM, radio was patented in 1933 and has been recording and sharing the human story for nearly a century. But its days are clearly waning. According to a 2012 Pew Study, while over 90% of Americans still listen to AM/FM radio at least weekly, more people are choosing to forgo analog radio for Internet-only services each year. It seems like it’s only a matter of time before many countries follow Norway’s example, although I’m not so sure I’m ready to part with my 80’s-era Grundig. Thing still sounds like a dream.
Radio will be phased out region by region, starting in January of 2017 and concluding in December.