The biggest day of the holiday shopping frenzy is upon us. And Amazon is getting out ahead of the retail madness.

Amazon.com has just announced holiday deals start already started last Friday, November 20.

And, get this — new deals are being added as often as every five minutes for eight straight days at www.amazon.com/blackfriday.

“Customers can also shop limited-time Lightning Deals on thousands of sought-after products per day throughout the eight days of deals. Plus, Prime members will get 30-minutes early access to the majority of these Lightning Deals,” Amazon says.

Black Friday 2015:  Amazon Starts The Deals Early

Black Friday 2015: Amazon Starts The Deals Early

 

Amazon’s best Black Friday deals

As part of the sale, Amazon is pushing consumers to use its mobile app and Prime service. More than 150 “Lightning Deals” will be available only on mobile, and prime members will get access to many deals 30 minutes before the general public. Prime costs $99 per year.

“Last year, total holiday sales from the Amazon Mobile Shopping App doubled in the U.S. and Black Friday had the most rapid growth in mobile shopping,” Amazon said in a news release.

This year, the company is also offering a “Watch A Deal” service that will notify customers when a chosen product goes on sale.

Here are a few of the deals Amazon will offer:

Acer Home Theater Projector for $299.00 $25 off Amazon Fire TV $50 off a PlayStation 4 Uncharted bundle $50 off Xbox One consoles Up to 45% off select Samsung and LG TVs Kindle Paperwhite for $99.99 50% off Sony Extra Bass Bluetooth Headphones Jawbone UP3 for $99 LEGO Star Wars Stormtrooper Figurine Alarm Clock for $15.99 STIGA Triumph Table Tennis Table for $299.99 80% off Transformers: The Covenant of Primus