Nike, Anheuser-Busch dump Armstong over doping
As if things could not get worse for Lance Armstrong, Nike and Anheuser-Busch have now come forward publicly stating they are no longer in businesses with Lance Armstrong over his doping allegations.
According to Business Insider, NIKE terminated his contract on the same day Armstrong stepped down from his charity that supports cancer patients, LIVESTRONG. NIKE stated that although they are breaking their contract with Armstrong immediately that they are still committed to supporting the LIVESTRONG charity.
“Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance-enhancing drugs in any manner,” the company said.
Anheuser-Busch also commits to continuing support of LIVESTRONG even though they are terminating their endorsement deal with Armstrong by not renewing his contract with the beer company when it expires at the end of the year.
These lost endorsements are just the latest fallout of Armstrong’s alleged doping throughout his cycling career. He has also lost endorsements with Radio Shak, Trek bicycles, FRS energy drinks, Honey Stinger energy foods and Easton Bell Helmets.The fate of his cycling titles still remains in limbo.
“We are in the process of removing Lance Armstrong’s image and endorsement from our product packaging,” a Honey Stinger spokesman said. An image of Armstrong’s signature that was on the site’s front page earlier in the day appeared to be gone late Wednesday.
Another longtime sponsor, sportswear maker Oakley, said it is withholding a decision until the International Cycling Union — the governing body for cycling — decides if it will fight USADA’s sanctions against Armstrong. UCI has until Oct. 31 to appeal USADA’s sanctions against Armstrong to the world Court of Arbitration for Sport. If not, the penalties will stand.