Danica Patrica and GoDaddy are parting ways.
Godaddy, her primary car sponsor, has decided to pull it’s NASCAR sponsorship.
The 33-year-old Patrick is in the final year of her contract at SHR and landing a primary sponsor could be key to her stock car future.
From USA Today:
“We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family,” GoDaddy chief marketing officer Phil Bienert said. “We have the utmost respect for Stewart-Haas Racing, and they’ve been phenomenal partners. In fact, NASCAR has been a tremendous domestic platform to help us achieve an 81 percent aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers.”
GoDaddy has been with Patrick since her IndyCar days. After she was sponsored by Motorola and Boost Mobile, GoDaddy signed on with Patrick and Andretti Autosport in 2010. When she made her transition to NASCAR in 2012, the company went with her.
“I’m sad. I’m a little surprised and I’m sad,” Patrick told the AP. “But to say I didn’t imagine this was not a scenario would be a lie. It’s bittersweet. It’s going to be really weird to think I won’t drive the bright green, can’t-miss-it car next year.”