Girl Scout Cookie Boxes Get New Look

Girl Scout Cookie Boxes Get New Look


Girl Scout Cookie Box Makeover

Girl Scout cookies have long been a favorite snack item. This fall, the organization is launching a brand new box design, reports the Huffington Post.

The organization is celebrating its 100th birthday of empowering young women and is redesigning the packaging for the first time since 1999.

“We have more than 50 million cookie customers across the country, and the cookie box is the most tangible and powerful way for us to communicate directly with consumers,” said Girl Scouts of the USA Chief Executive Anna Maria Ch├ívez.

The new cookie box design includes the five entrepreneurial skills that they teach girls. These include; business ethics, money management, goal setting, decision making, and people skills.

The fall season begins in October and lasts through the month of May. The more than 50 million cookie buyers will be able to admire the photographs of Pulitzer-Prize winning photographer David Hume Kennerly.

Among the scenes depicted are girls kayaking and speaking publicly.